Obama vs Clinton — the battle of the text messages
Jose at the Washington Post published this overview of how texting is being used to help shape the developing democratic elections:
Early this morning, Sen. Barack Obama sent the first of three text messages to supporters who’ve signed up to his messaging program and live in the D.C. area. It’s a jam-packed message, starting out with an Obama quote, then asking supporters to forward the text to their friends. Most importantly, the text provides an 866 number to call to find your polling location. All you’d have to do is click on the number on your cellphone to make the free call.
“One voice can make a difference. Make that voice yours! Fwd this msg and make sure all your friends vote today for Barack. Questions, call 866-675-2008.”
That text is superior to the relatively generic message sent by Sen. Hillary Clinton this afternoon. Compared with Obama, Clinton rarely sends out messages.
“Election Day — don’t forget to vote! Every vote counts in the race for the nomination. Thank you so much for your support.”
At some point, the candidates are going to actually notice that texting is the best possible medium for immediate call-to-action responses. Obama’s team are certainly getting it.
I signed up for both, out of sms curiousity. I received the reminder message from Clinton at 2:30pm. I didn’t hear from Obama until he had won the Potomac primaries at 10:30pm. The polls closed at 7:00pm in Virginia though I voted at 9:00am. Point for him…his message told me I should forward this to friends so they could join. Point for her…I voted for Hillary.
Posted by jonathan on February 13th, 2008 at 11:46 am.[...] SMS Text News » Archives » Obama vs Clinton — the battle of the text messages “Jose at the Washington Post published this overview of how texting is being used to help shape the developing democratic elections: [...]
Posted by links for 2008-02-14 « Talkabout on February 14th, 2008 at 4:53 am.