Post MWC summary: Jote Bassi, VP Global Sales, Anam Mobile
We last heard from Jote Bassi, VP Global Sales and Marketing for Anam Mobile, back when we did an overview of their money transfer service in June last year.
He was walking the halls at Mobile World Congress and sent me this summary:
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For me as a MWC attendee, it was better to travel in hope than to arrive in Barcelona!!
I was expecting announcements and products which are disruptive and offer a new perspective on mobile technology but instead had to settle for nicer looking phones, network-based software improvements, billing platforms, GPS and the entertainment on the CBOSS stand! Nothing new there.
However there were three things that I thought were worthy of extra note (as potential new propositions for mobile operators and suppliers): the convenience and importance of buying, selling and transferring money on your mobile phone – loads of interest and discussion on this with everyone we met; using mobiles to improve your health by monitoring your vital signs and encouraging you to exercise; mobile phones that are more touchy feely and enable users to express their mood via sounds and vibrations that accompany sent messages and calls – similar to gaming controllers!
So in a nutshell the things that I thought stood out from the show revolved around mobile applications which adapt to my lifestyle and are beyond making calls and sending messages ie transactions and money, my health and expressing my personality.
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Jote, thanks very much!
