Sprint trumps rivals with $100 for all-you-can-eat everything
While AT&T, Verizon and T-Mobile were all introducing unlimited voice plans last week, Sprint kept quiet. Now it’s unleashed its own unlimited offering and, to put it simply, it sounds great. For $99.99 a month, new and existing users can get uunlimited voice, data, text, e-mail, web browsing, Sprint TV, Sprint Music, GPS navigation and more for $99.99 a month.
Considering the best equivalent offer from rivals has either unlimited voice or unlimited voice and data, Sprint has one-upped its competitors in a big way. That said, it really needs to - the new offer comes on the back of the company’s latest set of financial results which show a massive loss after the operator took a writedown on the value of Nextel, which it bought in 2005.
Sprint has a hard road ahead of it but if anything could turn users’ heads, it’s offers like this.
The iPhone, by forcing those who wanted the iPhone to take the data package or no deal, showed us that if people have data and text services, they will use them.
The everything included plans will help the growth in both SMS and data services. My only concern is the $99.99 price tag. This seems nice, but to me, is still about $30 to $40 to high to really attract the normobs…
Posted by Giff Gfroerer, i2SMS on February 29th, 2008 at 6:17 pm.It’s getting good though, isn’t it? I’m surprised how fast the industry in America is morphing with it’s $100/month all you can eat deals. Love it. Shame we don’t quite have it here in the UK.
Posted by Ewan on March 1st, 2008 at 1:41 am.