Mobile Marketing at it’s FINEST (not quite)
SMS Text News reader Jay got this marketing message the other day whilst he was abroad, roaming.
Inspired, eh?
First of all he was out of the country. I suppose that’s too difficult to work out, even for a mobile operator. Technically possible but the marketing department or marketing company behind this probably only had a list of mobile numbers and a mobile gateway without ‘presence’ abilities.
Second, even if Jay was interested in YouTube on his mobile… there’s no call to action, at all.
I suspect that you’re meant to know that you can get YouTube via your Vodafone Live page (I suspect, because Vodafone live on a Nokia E90 is absolute rubbish). Where is the click through link? Deary me.  What was the point in this?
I’d like to know just what marketing chumps in the Vodafone team came up with this idea. NO link at ALL? Defend this. Explain it! Was this just sent for the fun of it? Informational?
These guys could learn a thing or two from the 3UK weekly text message updates — all singing, all dancing mobile video ads complete with click through to the mobile web portal.
Deary me.
Just to add to this… did they really think I was interested in streaming YouTube.. over data.. whilst abroad.. on Vodafone? I’m not the Sultan of Brunei!!
Posted by Jay Fenton on March 27th, 2008 at 10:16 pm.oh my..is this an advance april fools joke? that is the number 1 mistake in mobile marketing.. no CTA..
Posted by Vince on March 28th, 2008 at 9:03 am.You didn’t get any follow up sms? Hopefully it wouldn’t take too long for them to see the error and try to fix it by sending out a new text message with a link or something.
Posted by Martin on March 28th, 2008 at 3:22 pm.