April 23, 2008 at 3:43 am · Authored by Julia · Filed under iPhone

After O2 cut the price of the iPhone, it seems like it’s provoked a surprising phenomenon: Mobile Today reports people are once again queuing to buy the device. So much so, it seems, that the device is once again selling out.

Mobile Today quotes one Carphone Warehouse staffer as saying “it’s like launch day again”.

One mobile watcher who I spoke to recently suggested that price cuts could actually be a bad thing for Apple, with the whiff of luxury brand that appeals to style freaks and early adopters deserting it if more and more people can actually afford to buy the device. It doesn’t look to be the case just yet: the brand is fairly bulletproof thanks to its hardcore fanbase and quieter-than-quiet press office and it looks a price cut has been just the shot in the arm the iPhone needed to recover its sales storm and fits in better with the European consumers’ familiarity with subsidised handsets.