One third of Americans don’t use SMS
A survey out from mobile comparison shopping site Wirefly has turned up some interesting results on SMS take up. The survey says that roughly a one third of US users called themselves heavy texters and sent between one or two a day to hundreds a month, with another 29 percent labeling themselves as occasional texters.
Perhaps the most interesting part of this survey is that 35 percent of US users say they never use text messaging. At all. Ever. I’m struggling with this bit - I know shedloads of people who have no interesting in using any mobile data services, but not one who doesn’t send a text now and then.
Somehow im not surprised…back in the day before the vital tech of GSM, US people were satisfied with two-way pagers that did the thing…texting is something adopted by the even younger yoofs me thinks who arent dug into the previous modus operandi.
Posted by Cadarn on April 10th, 2008 at 10:25 am.Outside of people I work with, or socialize with online, I know relatively few people that text message AT ALL, let alone once in a while.
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Posted by PhoneBoy on April 10th, 2008 at 5:53 pm.I always hesitate sending a text to someone who hasn’t already sent me one. I just can’t be sure they’ll even know how to read it on their phone, let alone respond to it.
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Posted by Todd W. on April 10th, 2008 at 9:21 pm.With the latest figures available showing 48 Billion texts a month (Dec. 07) sent in the U.S - a shedload more than the 9.5 Billion sent in Dec. 05 - view it as the glass being only 65% full.
Posted by Cal Morton on April 11th, 2008 at 3:13 pm.[...] One third of Americans don’t use SMS - SMS Text NewsI actually feel like this number feels a bit high. I mean… never ever? [...]
Posted by EverydayUX: Everyday User Experience » Blog Archive » Links from April 13th on April 13th, 2008 at 11:00 pm.Other than younger users, 19 years young or less, I don;t think a lot of US consumers know exactly how. That is just my opinion, it would be interesting to see some more statistics.
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Posted by Vending Guy on April 14th, 2008 at 2:28 am.not surprised about this one– and in a nutshell this is a real opportunity to value added service providers.. do i hear untapped market?
Posted by Vince on April 14th, 2008 at 5:31 pm.Oh yeah, majorly untapped market.
While I was waiting for a haircut this morning I was listening to two people talking about texting. Apparently it is expensive in the US. You get charged for all outgoing AND incoming text. The kids was saying that he uses it very sparingly. There are unlimited texting plans but I guess they are expensive - I don’t know I am over 30
Posted by Vending Guy on April 15th, 2008 at 1:10 pm.Hmmm… I cannot make up my mind on this one. I think most people do use SMS, but the catch being I think they use it if they have phones which are simpler than the glitzier versions. If they can make and receive calls, send and receive SMS and probably take an occasional photograph. I think SMS is catching up, my company ran a mobile SMS campaign recently using Mozes and the response was tremendous and was from a largely 30-35 age group. Texting is a great new way of marketing.
Posted by zrock on April 21st, 2008 at 5:57 am.