Tracking Stuff in Mobile

Daily news and opinion for 250,000 industry executives and mobile fanatics.

The trouble with Twitter: Tweet relevance

I always half-enjoy Twitter. Sometimes it’s brilliant, sometimes it really, really, really winds me up.

I’ve got it enabled so that I get updates on my Google instant messenger. I couldn’t cope with 250 texts every few days on my phone. The real issue, I find, is context.

Take, for example, Michael Arrington at TechCrunch. I thoroughly enjoy getting an insight into what he’s thinking, what he’s doing and so on. However it’s really difficult to follow, thus:

There is little value to me in knowing that Michael thinks that Kingmanor has made a fair point. I don’t know what the point is. And I can’t be bothered to go searching to find out because I’m in the middle of working.

So. Who’s problem is this? Well, it’s not Michael’s. It’s not Kingmanor’s. They, and I daresay a few other people are entertained, enlightened or excited by that comment.

It’s my problem. I just don’t understand it. At this level, then, my interaction with Twitter becomes highly offensive — in the context of carrying out my work day. Much like a telephone call, many of my Twitter messages are becoming interruptive rather than incidentally useful.

Then again, could this be a problem for Michael? I don’t know. Potentially.

It’s all about how you use Twitter. For example, I only ever use Twitter (my Twitter account) to send out blog post updates or to deliver updates that I hope my followers find of some (small) value. Each Tweet is a package in itself — it can be understood irrespective of whether you ‘know’ me or not.

Just now, I got an update from Mashable:

mashable: Akoha Raises $1.9M to ‘Play it Forward’ ( http://tinyurl.com/5oehum )

There’s enough information in that Tweet to enable me to evaluate it correctly and do something about it. I got value from that message. I didn’t get any value from Michael’s ‘That’s a fair comment’ message. If anything, I felt outside the game.

This is a Twitter-wide issue and certainly not just related to Michael at TechCrunch. I’d welcome your perspective.

Is my 1990s brain misconfigured for dealing with this level of continual information flow?

Email This Post Email This Post

On this day..

Clickatell SMS Gateway

About SMS Text News

Your hub for mobile news blogged by Ewan MacLeod and his team of fanatics. Put this in your feed reader and have a scan every now and then to track what's cooking around the world.

More About SMS Text News

Copyright © 2008 SMS Text News / Tollejo Media Group Web Design by Forty