70% of UK adults use mobiles (and music players) to wake them up

By on May 13, 2008 in News

I haven’t used an alarm clock for, gosh, I don’t know, maybe 10 years? In fact I think the last time I actually remember being woken up by a device other than my mobile phone was back at school when I had the radio come on at 730am.

According to this survey, published in today’s Telegraph by hotel group, Travelodge, 70% of adults use mobile phones or MP3/Music players to wake them up in the morning.

I’m willing to bet that almost every reader of SMS Text News uses their mobile phone alarm or a calendar entry to wake them up.

Am I right? Or are you all using 1970s style ring-a-ding retro alarm clocks?

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
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  • http://shkspr.mobi/ TerenceEden

    Bah! Until my phone can wake me up to the sound of the pips on the Today Show, I'm not interested. Although if I sleep through that, my Blackberry automatically switches on a 0730 and starts chirruping away.

  • http://www.technokitten.com technokitten

    I use my phone as an alarm clock. But I also use one of those sunrise alarm clocks that slowly fills your bedroom full of sunlight as a more gentle wake-up call.

    And I most definitely use calendar entries as alarm calls – particularly for when I have to catch a flight or train.

    So none of this surprises me at all!

  • http://www.sevendotzero.com sevendotzero

    I still use an alarm clock but it is a wireless device! It uses an electronic time signal to ensure it's 100% accurate. Although if I'm honest, when it dies I'll go mobile!

  • http://www.mobileindustryreview.com smstextnews

    Are they any good, those sunrise things?

  • http://www.technokitten.com technokitten

    yes, they are good for day to day use. If you've had a really late night and are really tired, you'll need a normal alarm clock as well (which is built in to the sunrise clock too – as a buzzer or as the radio). It also has a lovely sleep function where the light slowly dims to replicate the sun going down which is a lovely way to wind down at night too.

  • http://www.mobileindustryreview.com smstextnews

    what brand did you get? I'm getting one of those!

  • http://www.technokitten.com technokitten

    Mine's a Lumie Bodyclock Classic http://www.lumie.com/shop/products/dawn-simulat…

    Enjoy!!

  • http://www.pauldervan.com paul

    yep. i am

  • http://www.sciencediary.com Marcel

    Is that a safe thing to do ? Don't keep it close to your head

  • ainsworth

    This is really funny. The past week I've had a ton of issues waking up because I don't have my mobile. I actually went out and bought a temporary one so that I had an alarm clock until my iPhone can be replaced.

  • ainsworth

    This is really funny. The past week I've had a ton of issues waking up because I don't have my mobile. I actually went out and bought a temporary one so that I had an alarm clock until my iPhone can be replaced.

  • http://www.sciencediary.com Marcel

    Is that a safe thing to do ? Don't keep it close to your head

  • ainsworth

    This is really funny. The past week I've had a ton of issues waking up because I don't have my mobile. I actually went out and bought a temporary one so that I had an alarm clock until my iPhone can be replaced.

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