83% of South Africans have mobile handsets

Fascinating. Only the big corporations in South Africa are using the medium of mobile marketing, reports ITWeb. Have a read:

With current mobile penetration at 83% in South Africa and at a fraction of the cost of television and radio, it is not hard to see why mobile marketing has attained minor miracle status. What is puzzling, however, is that it’s only the bigger corporations that are embracing mobile marketing at this stage, while SMMEs have been doubtful of its successes.

The benefits of utilising mobile marketing are endless: customers can be segmented effectively and targeted on an opt-in basis; mobile marketing is immediate and interactive; most mobile aggregation companies offer software for which no technical skills are needed and these interfaces can be accessed at any time.