Channel 4 is hoping mobile users can be persuaded to take up listening to DAB radio with the help of a new plug-in device, The Times reports, after the technology has struggled with take up.
According to the paper, Channel 4 is in discussions with electronics manufacturers to create a branded radio receiver that can be plugged into mobile phones or iPods and cost less than £20. The device could launch about the same time as the broadcaster’s E4 digital radio station, later this year.
Targeting mobile users for DAB isn’t a bad plan - plenty of people carry headphones or hands free kits with them, so why not a plug-in gizmo that will give them music to while away the long hours on their commute? That said, I think Channel 4 might be better off teaming up with an operator and bundling the devices for free with media-centric mobiles like Sony’s Walkman range - if Channel 4’s aiming for the youth market, even saving £20 could be the difference between teenagers taking up the service and not.
Related Posts
On this day- Quick demo of 3UK web access working - 2008
- Truphone v4.0 adds 'Truphone Anywhere' - 2008
- Who are the best aggregators in Canada? - 2008
- New Jingles for the podcast? Oh yes! - 2008
- Lock up anyone with a Ted Baker mobile handset - 2008
- $100 GoGrid credit if you'd like to try out grid hosting - 2008
- I'll update my Nokia N73 firmware - 2008
- Trak for Android looks really wicked - 2008
- PC World's free laptop for 3 mobile broadband customers - 2008
- If you'd like to talk, get me on IM - 2008
MaManfie on 