Get your unlimited text plans out, everyone. Have a look at what mobile marketing experts, HipCricket achieved with Power 96 FM in Miami…
More than four million mobile messages were received by Miami, Fla., radio station Power 96 FM (WPOW) in a “High School Spirit†contest with the winning school hosting a concert by Plies, Colby O’Donis and Pleasure P. The promotion, designed and executed by mobile marketing leader HipCricket, also enabled the Beasley Broadcast Group station to nearly double its mobile database.
Each participating high school in Miami-Dade, Broward and Palm Beach counties was assigned a keyword for the 25-day contest that ended in late April. Students and others could text as many times as they wanted to the station’s shortcode. In just over four weeks, Power 96 received 4,161,644 votes via text message. The station also nearly doubled its mobile marketing database, with listeners opting in to receive future promotions from the station. Coral Reef Senior High won the performance by Plies, Colby O’Donis and Pleasure P.
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