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Good news — so reports ITP …
The market for mobile advertising will pass the $1 billion mark for the first time ever this year, according to figures from Juniper Research.
The analyst company expects the market for mobile advertising to reach $1.3 billion by year end, with the market set to grow by an average of 42% per year, to reach $7.6 billion by 2013.
The real question will be who benefits? Who’s going to hoover up the marketshare?
Google? AdMob? Yahoo/Microsoft? Others? Bring it on….
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