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I asked Ed Hodges of Howler Tech to give us his immediate viewpoint on the new iPhone.

Here we go:

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Well, from a hardware standpoint its the iphone that should have existed the first time round, GPS, 3G etc were available a year ago so I’m relieved rather than excited to see them there.

However, I think the new MobileMe suite is amazing. It’ll be the first time I have all my calendars, computers and handhelds synced seamlessly — a joy I’ve been looking forward to for years.

I’m also impressed with the push notification and their use of it for Instant Messaging - smart technology and a clever way to force traffic (and therefore information) through their proprietary systems.

Finally, as a business, we can’t wait to get hold of Apple’s SDK, I believe it will make designing next generation applications a joy and considerably faster.

Perhaps Symbian might take note.

You should always remember though, Mr Jobs wants to sell 10 million handsets whereas Nokia sells 700m a year, so while they are a design leader, commercially you still have to work with the big handset manufacturers and other platforms.

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Thanks Ed!

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