T-Mo planning iPhone app store equivalent?

T-Mobile USA has announced it’s planning on taking a leaf out of Apple’s book by opening up its development platform. The end result? A T-Mobile-a-like of the iPhone App Store, according to a report on Moconews, which will let developers submit their apps designed for T-Mobile phones in return for a share of the revenue generated when users download it.

What’s interesting about this deal is that T-Mobile is aiming to make the app store work across all its devices, from the whizz-bang smartphone to the does-what-it-says-on-the-tin lower end feature phone. Or, to put it another way, whether your device is Windows Mobile, Symbian, Java, or what have you, the apps will work regardless.

There’s no specifics from T-Mo about this but we can only hope it’s true. I guess the most interesting thing about this is why more operators haven’t tried to do it before – surely the ideal situation is that mobile users don’t have a clue what operating system they’re using, because every service and piece of software will just work painlessly.

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  • juliancooling

    I don't see how this wil work. It will set up an expectation amongst users that every application will work across the range of devices – which is the Apple “everything works with a click” advertising position.

    How will they deliver this? Developers will target a single platform (or worse, device) never the whole range (because they can't: you can't even do it with Symbian accross the Series 60/UIQ divide!). The PR will be great and then the PR will be dreadful.

    Everyone is going to get frustrated and then grumpy. I can smell another failed venture even from here.

  • juliancooling

    I don't see how this wil work. It will set up an expectation amongst users that every application will work across the range of devices – which is the Apple “everything works with a click” advertising position.

    How will they deliver this? Developers will target a single platform (or worse, device) never the whole range (because they can't: you can't even do it with Symbian accross the Series 60/UIQ divide!). The PR will be great and then the PR will be dreadful.

    Everyone is going to get frustrated and then grumpy. I can smell another failed venture even from here.

  • juliancooling

    I don't see how this wil work. It will set up an expectation amongst users that every application will work across the range of devices – which is the Apple “everything works with a click” advertising position.

    How will they deliver this? Developers will target a single platform (or worse, device) never the whole range (because they can't: you can't even do it with Symbian accross the Series 60/UIQ divide!). The PR will be great and then the PR will be dreadful.

    Everyone is going to get frustrated and then grumpy. I can smell another failed venture even from here.

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