Blyk reaches 200,000 members in the UK

Published by Ricky Chotai on Wednesday 17th September 2008, 16:36 | Related | Filed Under

200,000 members in one year of going live, Blyk has added 100,000 since April this year.

Impressive figures, but the figure I would be much interested is how many of those users have topped up their account!

Still they are getting good response rates 25 percent of those who receive ads respond to them, costing advertisers 50 pence per response. With the likes of Coca Cola, L’Oreal and Sky on board I am sure the business will continue to grow here in the UK and abroad.

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Patryk 2 months ago 1 point
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Impressive figures I have to say. Plus launched a similar prepaid initiative here - 36.6. It isn't really a huge success, the loudest story about them was people getting mad over the way 36.6 was being advertised - trashcans, walls, bus stops and other objects were covered in colorful speech bubble stickers.

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Ewan @ MIR 2 months ago 1 point
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Ohhh dear.

Fancy doing us an overview post, Patryk?

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Patryk 2 months ago 1 point
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An overview post? Sure sounds tempting but I don't think there's enough material to base on. Plus hasn't made any statements since the early June launch of 36,6. The only news story that was published after the launch was about the stickers. I tried digging around for more info, but couldn't find anyone who'd know more about the brand.

However if you mean an overview of 36,6's offer or experiences with it, then it won't be a problem, Ewan. I can always dig out my trusty 6310i and get a 36,6 SIM for it.

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jMac 2 months ago 1 point
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....not sure it matters how many have topped up their account. Not in terms of biz model anyway.

I would be more interested to compare the ROI on Blyk versus every single other mobile advertising channel.

Not to bias toward Blyk but to see whether this relevance and targeting thing has an effect.

I suspect it does - due to which it is interesting to think about whether effective mobile advertising will be found in permission based direct marketing.

I suspect it will - so much so that I would wager the 'year of mobile advertising' will come when this logic is followed by the components of the value chain - most of whom are currently staring a dozens of balls in the air wondering which one to catch.

Right Answer: the ones which centre around permission, preference and the safeguarding of privacy.

Wrong answer: the ones which centre around assumption, inference and the abuse of people's information.

We have a slight issue in that the 2nd one is so much easier to understand and implement - but I hope that doesn't justify it as a productive model.

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Chris at LG 2 months ago 1 point
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The Blyk idea is an interesting one - especially as we live in a world of free ad-funded stuff these days, but as a 27-year-old I feel a bit put out that they don't want me in, with their 16-24 age limit. I know I could just fake my age and that but being cast as an outside initially doesn't help.

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