The lady who taught America to text

By on September 12, 2008 in News

I just bumped into Cristy Burgan, VP Marketing Solutions for Acision.

It was Cristy who wrote the script for Ryan Seacrest, presenter of American Idol, that taught America to text.

American Idol was one of the very first text-enabled live television shows – and that got millions of Americans picking up their handsets and scrolling to the little used ‘text’ function.

Kudos, Cristy!

Posted by email from MIR Live (posterous)

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
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  • http://www.smsjock.com LeilR

    This is one great example on how important and powerful a CTA (call to action) is.

    Three important factors I see here:
    First, simple and easy to understand CTA
    Second, the frequency of how many times the CTA was mentioned
    Third, great media avenue (popular host and television)

  • http://www.smsjock.com LeilR

    This is one great example on how important and powerful a CTA (call to action) is.

    Three important factors I see here:
    First, simple and easy to understand CTA
    Second, the frequency of how many times the CTA was mentioned
    Third, great media avenue (popular host and television)

  • http://www.smsjock.com LeilR

    This is one great example on how important and powerful a CTA (call to action) is.

    Three important factors I see here:
    First, simple and easy to understand CTA
    Second, the frequency of how many times the CTA was mentioned
    Third, great media avenue (popular host and television)

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