About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
Author Archive | Ewan

Have you see what o2′s been doing with their #o2Cupid campaign?

Kudos to the team at o2 who’re having a bit of fun and spreading the lurrve this Valentine’s Day through a series of personalised video messages from ‘Cupid’. There’s a hot Cupid (look out, ladies) and there’s a panto-dame-style Cupid — have a watch of his introduction and explanation: It looks like the Cupid service [...]

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Mobile coupons: Don’t discount for the sake of it

I’ve delighted to bring you this contribution from Theresa Wabler, Marketing Director at incentive solutions firm, Parago. Theresa explores a phenomenon that I’ve been watching closely — that is, discounting for the sake of it. Or, discounting where there’s no specific reason to do so. A perfect example is the oft quoted mobile marketing nirvana [...]

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Hello to all the o2 employees working from home in today’s flexible working pilot

A quarter of o2′s 12,000 employees are working from home today. The company has shut the doors at their Slough HQ for this day only, in support of what they’re terming as the country’s biggest ever flexible working pilot. It certainly sounds like it to me. The point of the exercise is to test the [...]

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Is Tim Cook throwing chairs across his office right now after this iTV leak?

Have a quick read and see what you think — it looks like someone working at these Canadian networks has been very, very leaky: In a rather unexpected twist, Canada’s largest newspaper and newspaper of record — The Globe and Mail — has published details of Apple’s upcoming iTV. According to the paper, Rogers and [...]

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MWC is 3 weeks away: If you need a bit of a push, sponsor our coverage!

MWC is 3 weeks away: If you need a bit of a push, sponsor our coverage!

Mobile World Congress isn’t far away now. The noise has already begun — at least when I’m looking at the avalanche of emails arriving about the planet’s biggest mobile event. Back in January I wrote about some of the rather cool sponsorship packages we’ve got ready-and-waiting to help boost attention during this period. We’ll be [...]

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Are you NOT going to MWC? This event might be for you!

I’ve had a note in from James Whatley about an upcoming MWC drinks event — with a bit of a difference! Read on for more details: Dan and James are doing it again: Are you having trouble making it to MWC? Have you decided to say ‘BALLS!’ to Barcelona? Do you have a slight obsession [...]

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Jobs: Do you know any good mobile product managers or strategy people?

Ed Hodges is a man on a mission for Royal Bank of Scotland. He’s the bank’s Head of Mobile for Business & Commercial and he’s hunting for two permanent staff to join him. He dropped me a note to see if I knew anyone appropriate. I’ve a few ideas — indeed, I think there will [...]

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The Best Buy Mobile Innovators Superbowl videos

You’ve no doubt been hearing all about the Best Buy mobile innovators video series of advertisements they ran during last night’s Super Bowl. I’ve put them all here in one place for you to watch, just in case you were hunting for them. Super work Best Buy! – – – – – Square Mobile: The [...]

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Get me the best retail guy around! Wait? You say he’s from Dixons?

Dixons? The retail chain store in the UK? The dated, dusty and generally dreadful technology store? Oh dear. Let’s be clear, Dixons Travel is pretty excellent. I’ve bought quite a lot from them over the years — indeed I even picked up a £1,400 laptop once on a semi-whim. Dixons Travel shops at Heathrow tend [...]

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Can the iPad revolutionise rural Agriculture? Yup…

It’s simply fascinating to watch just how the iPad has been embraced by all sorts of seemingly unlikely industries. Fast Company reports below on the use of tablet technology to help support and manage rural agriculture. Yet another +1 for the iPad, eh? The iPad is a luxury toy. It’s also a powerful, adaptable tool. [...]

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Is Apple the next Nokia? Now there’s a question…

I got together with Ben Smith and Rafe Blandford recently to discuss this multibillion-dollar question on episode 9 of the 361 Degrees podcast: Is Apple the next Nokia? Now, all the iFans go absolutely nuts, there’s method in this apparent madness, especially given Apple has just completed yet another ridiculously amazing quarter. If you recall, [...]

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Trying DaaS on my iPad — it really does rock

Trying DaaS on my iPad — it really does rock

This is my iPad running the free Citrix Receiver application, which in turn is connected into my demo account on the CyberlinkASP / Rackspace DaaS service. I’ve been trying it out over the past few days and I have to say, the concept of DaaS (“Desktop as a Service”) really does appeal. The ability to [...]

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