Mobile Marketing
Mobile marketing is a critical factor in the continued development of the industry as a whole. In this section we profile innovation, best practice and techniques across the field of mobile marketing.
No seriously! Despite how rubbish you can be (note, not all are that rubbish), you have this ability to make me laugh, even when it’s not funny!
You see, on Wednesday I took a trip down to my local high street, a busy one at that; in all I would hazard a guess that there are [...]
This news, reported by Jack Loechner at MediaPost, might well get the attention of the mainstream advertising and marketing communities.
According to the Direct Marketing Association, 24 percent of mobile phone users surveyed online have responded to mobile marketing. The DMA quantitative mobile marketing research found that 70 percent of consumers who have responded to a [...]
Morra Aarons-Mele, writing in The Guardian’s Comment Is Free, reports that she knew the Vice President’s identity two hours before her exclusive text message arrived from the Obama campaign. Why? It was reported on CNN. (See our original coverage of the concept.)
Crazy.
The whole point of the Obama VP text scenario was, I [...]
Giff Gfroerer if your go-to-guy if you’re doing 2-way text services throughout North America. Giff, President of i2SMS, dropped me a note to tell me about the latest campaign they’ve been working on. He’s been a long time reader of Mobile Industry Review and he knows that I absolutely eat-up news about mobile [...]
Continue ReadingA note arrived in from the notable mobile marketeer, Helen Keegan:
For those of you who are interested, I’m running a one-day course on mobile marketing for the lovely folks at E-Consultancy on 16 September in London near Old Street. It’ll be a small class and we’ll cover all aspects of mobile marketing from SMS to [...]
As Google hunts for new ways to make money from wildly popular YouTube - make that any way to make money from YouTube - it’s started testing ads on the mobile version of the video sharing site.
From Google’s mobile blog:
You may have noticed that we started running a test of display ads on select [...]
Continue ReadingThe latest report into mobile advertising from mobile community Limbo and GfK Technology reckons that some half of UK mobile users are getting mobile advertising, with text messaging still unsurprisingly the favourite delivery mechanism for those ads.
The report also says Blighty is the most familiar with mobile web advertising, with 16 percent of British users [...]
The team at txtNation are rightly delighted to be providing the infrastructure for wine maker, Blossom Hill’s summer competition.
Blossom Hill are giving away 20 summer garden parties worth £1k each. Nice.
3.75 million promotional bottles of their Rosé range are already out in the marketplace looking for your attention (and containing [...]
So reckons Edward T. Manzitti, vice president for research of the Direct Marketing Association, a trade group that recently released a study of mobile users’ responses to unsolicited offers (reports the New York Times).
Mr. Manzitti blames the fact that recipients often have to pay for text-message ads for much of the opposition to [...]
Mobile ad company has announced its landed new investment from the likes of Motorola and Cisco, along with more cash from previous investments Telefonica, Vodafone, Accel Partners, Globespan, and Sequoia Capital. No official word on how much the round is, but it’s thought to be in the region of $22 million.
The company, which sells [...]
Mobile marketing smarts, Incentivated, are helping out British retailing giant, Marks & Spencer (”M&S”) with their latest mobile marketing campaign, ‘Back to School’.
The concept is that shortcode and keywords will appeal in the national press here in the UK, allowing M&S to track the response. All users then get a reply with a link [...]
No, this isn’t a rant about Blyk. So don’t worry. This is a look at how I think mobile marketing is being put to use, and whether or not it has had any effect on my spending, interesting, or anything of the sort really.
Way back in 2002 I got my first mobile phone, at the [...]
Blyk has announced that it is hoping to repeat the success it has had in the UK and will be expanding its operation and moving out into more European countries next year. It already told us that it was moving into the Netherlands in January of this year and today it has announced that the [...]
Continue ReadingSo what’s important about July 4th - well it’s American Independence Day of course; it’s *ahem* the day before my birthday and … it’s also the Mobile 2.0 Europe Conference.
They’ve got a pretty packed conference with some great speakers and some interesting panels. You can see the full finalised agenda here, but it includes all [...]
Nokia is testing out a new way to get execs interested in mobile advertising: sit them down and show them how to do it. The handset maker will be opening “Ad Labs” in London and Boston, used to certify and “train traditional advertising agency staff in the “black art” of mobile advertising,” reports The Guardian.
According [...]
Here’s a gimmicky but still really rather cool marketing idea from Nika: bespoke trainers based on your own mobile phone snaps.
It’s part of a mobile campaign called PhotoID, created for Nike by agency AKQA. Trainers buyers can take a cameraphone snap of “brightly coloured subjects, such as street graffiti or clothing”, MMS it off to [...]
Nokia has announced its very own Ad Alliance, which it says is aimed at making mobile ad buying an easier process. The alliance will sell “couponing, location-based targeting, image recognition, and other emerging technologies” alongside more traditional display advertising. The ads will appearing across the Nokia Media Network, which places advertising on Nokia properties like [...]
Continue ReadingIn the US and want free minutes? Time to install a new Facebook application. It’s called Fund My Phone and it’s part of Virgin Mobile USA’s Sugar Mama service, which lets customers rack up free minutes, usually by sitting through advertising.
Fund My Phone works slightly differently: it gives you free minutes if you encourage [...]
While rivals Microsoft and Yahoo continue the acquisition dance, Google is trying to think of new ways to turn the mobile phone into the ad-serving platform of the future, as it counts on the next billion users to become the next generation of web heads.
To try and make more cash out of mobile ads, Google [...]
Pat Phelan is bored out of his skull waiting for his flight at the fancy new Heathrow Terminal 5. How do I know? He Twittered this. Well, an enterprising person at Boingo Wireless (also using Twitter) decided to use his/her initiative and make Pat an offer of a free wifi pass:
Twitter [...]
Harrods is testing out QR codes - the mobile ‘barcodes’ favoured by mobile users in Korea and Japan - in an effort to impress tech savvy individuals and students. According to The Times, the QR codes will show up in London and national media to promote an exhibition the posh retailer is putting on, [...]
Continue ReadingApparently, what Tesco Mobile users really, really want is more advertising. After a trial earlier this year that saw advertising put up on the MVNO’s WAP site, Tesco reckons its users are now receptive to viewing advertising when they browse.
According to 4th Screen Advertising, which supplies Tesco’s ads, ads on the site, including promos for [...]
The chaps over at Punchkick Interactive were the first to administer some Scratchback tip love to SMS Text News. Nice one Ryan and Zak! Pop over to their site and say hello.
Punckick Interative is a one-stop, meet-any-deadline, won’t-blow-the-budget, must-impress-your-boss, best-in-the-business, mobile marketing powerhouse. That’s what it says on the site front [...]
Remember Cellfire won best consumer messaging application at CTIA last week? Well, I’ve got more news from them.
They’ve launched a mobile coupon marketing effort with McDonalds across greater Utah this month. If you find yourself in that area of the States, you can use your mobile to get a free iced coffee coupon. [...]
SMS Text News reader Jay got this marketing message the other day whilst he was abroad, roaming.
Inspired, eh?
First of all he was out of the country. I suppose that’s too difficult to work out, even for a mobile operator. Technically possible but the marketing department or marketing company behind this probably only had a list [...]
Jakaraka on 