Mobile Marketing
Mobile marketing is a critical factor in the continued development of the industry as a whole. In this section we profile innovation, best practice and techniques across the field of mobile marketing.
Hetty got this text sent to her the other day:
We are missing you… and would like to offer you an incentive to return. Show this ext and receive 20% off your next service.
In the world of high fashion, 20% off your hair cut is a pretty useful incentive when the total ’service’ cost can run [...]
Telemedia Magazine is on the hunt for wickedly cool crazy mobile content services.
Had a crazy idea for a mobile content service? Think it can make money? Want to share your warped genius with the world? Well here is the awards event for you.
Telemedia magazine continues to look for all those whacky, yet strangely [...]
Link: HSBC ditches scheme for mobile ads via Bluetooth - ZDNet UK
HSBC has dropped plans to send advertising messages using Bluetooth technology to the mobile phones of people passing the bank’s branches.
The bank ran a trial of the technology earlier this year at its Regent Street and Canary Wharf branches in London. The system works [...]
Mobile marketing leader Mediaburst today announces that it has been selected by communications agency Multiply to provide text-to-win services for the new Twice as Fast Nurofen Express promotion. The nationwide campaign promotes Nurofen’s new Express product and Mediaburst’s mobile services complement traditional magazine and in-store advertising.
The campaign is the first to use the new unified [...]
Digital marketing technology provider DoubleClick have launched a new service aimed at companies who want to advertise on mobile sites.
The DoubleClick Mobile solution integrates the operational processes for scheduling, targeting, selecting and delivering
ads on mobile web pages with that of existing digital channels. As a result, media companies can now use DoubleClick¹s publisher solutions to [...]
Good news for Mobstar. They’ve done a deal with Danger, the folk behind the Danger mobile internet platform — known chiefly, I think I’m correct in saying, for being available on the uber popular Sidekick devices. Now and again I see Sidekicks here in London, but they’re ridiculously prevalent across America.
Mobstar have inked a [...]
Distributive Networks has launched the latest version of its mobile messaging platform, which is being leveraged successfully by US Presidential hopeful Senator Obama to provide its supporters with innovative mobile content and communications. Within just five days of the launch of Obama Mobile, supporters from every state in the union had participated via their mobile [...]
Continue ReadingJust heard a rumour on the Bango forums (via the Mobile Monday London mailing list) that Monstermob have gone bust. If you’ve got any inside information (anonymous sources will be respected and kept so), drop me an email to alex (at) sms text news (dot) com
Monstermob goes bust. Only months after acquisition of Monstermob by [...]
Link: Techdirt: Mobile Advertisers Recognizing The Benefit Of Not Spamming People
Luckily, though, some early complaints about such services (and the general anger towards spam, popup ads and other intrusive ads) has made it so many mobile advertisers have realized the focus needs to be on pull, rather than push.
I wonder just how many advertisers have [...]
Found this research here…
Link: News brief: Peer review beats SMS for Generation Y marketing.
However, while texting seems like a perfect channel for retailers to reach these shoppers, it is not actually the best. The poll found that 65% said they were “unlikely to” or “would definitely not” subscribe to offers solicited via mobile phones or [...]
Greg Harris of US mobile marketing company Mobivity has written an open letter to the offline advertising community which, I think, deserves attention and support.
Link: » Open Letter to Off-line Advertisers
He starts off thus…
I’m confused about something, and I thought maybe you could clear it up for me. Every year you spend [...]
Link: Tech.co.uk | News | Mobile lighter for music festival moments
Gig goers can now create those lighter-in-the-air moments with their mobile phones, thanks to a new virtual lighter that’s part of the Mobile Festival Survival Kit from Virgin Mobile.
Phil at tech.co.uk reports that the survival kit, a brilliant idea, includes a virtual lighter that [...]
I always like to hear about mobile marketing companies doing well. Here’s news from Incentivated who’re working with the Mayor of London’s office.
Link: Netimperative - Mayor of London promotes India Now season via mobile
The Mayor of London has teamed up with mobile marketing agency Incentivated to promote the India Now season, London’s largest [...]
Gphone rumours — or news masquerading as rumours — continue to fly around the web. Their possible entrance into the handset business is one that could continue to set cats amongst pigeons after the recent iPhone launch.
Here’s the first news item I’ve come across that specifically mentions that a prototype Google handset [...]
I had a note in from Ruaridh Anderson from Magnet Mobile in Charlottetown, Canada. It’s been a while since I heard from Magnet and they have been mega busy.
Ruaridh is, I imagine, delighted to announce that they’ve won a deal with Corus Entertainment, Canada. If you haven’t come across Corus Entertainment before, they’re a [...]
Remember GMTV Boss Paul Corley quit last week in the wake of the premium scandle?
(Here’s the link: SMS Text News » GMTV Boss, Paul Corley, falls on sword re: phone-in screw up)
Well, Robert Thurner, Commercial Director at mobile marketing agency, Incentivated has an opinion. He whacked it through to me for publication here. [...]
Link: The MySpace of Mobile?
BusinessWeek has an interesting article on mobile marketing company Mozes - who are offering their text messaging platform free of charge to the music industry.
Among marketers, mobile has been hailed as the next big thing for years now, but in the U.S., actual adoption has lagged behind the hype (see BusinessWeek.com, [...]
Link: webitpr | MTech Enables Official Premiership Mobile Video Service for Africa
MTech, leading African mobile content providers, and OSMi, sports marketing company, have won the rights to power a ground-breaking mobile Premier League highlights and news service across Africa (excluding South Africa).
Congratulations to all at MTech.
The Barclays Premiership is hugely, hugely popular across the [...]
According to Mobile Entertainment, ad-funded mobile service Blyk is planning to offer classified ads to its users.
The service, originally due to launch in the UK in July but recently put back to October, has said subscribers will be able to market their goods and services in the same way as major consumer brands. Blyk says [...]
Link: Blyk’s free mobile launch delayed | | Guardian Unlimited Business
The UK launch of Blyk - the advertiser-supported free mobile phone service - has been delayed for several months, according to The Guardian.
The company was supposed to debut their offerings in the UK next month but in the article it says they have ’gone back to the drawing [...]
News just in from Italian mobile entertainment group Buongiorno - they’ve today announced the purchase of London-based mobile and voice services provider iTouch for 141 million Euros.
The deal, consisting of €73.7m in cash and the rest in shares, means that Buongiorno will become the world’s biggest player in the mobile value added sector - with over 1,100 [...]
Are they still knocking along at a decent pace? I haven’t seen ANY news about them recently. Heard much?
Continue ReadingLink: Ingenio Data Attempts to Crack the Code on Mobile Usage
Research released today by pay-per-call provider Ingenio and market research firm Harris Interactive shows that around a quarter of US mobile users would accept mobile advertising.
26% of respondents favoured search-related text link ads, 21% said they wouldn’t mind listening to an audio ad that played [...]
Link: News | Orange to offer targeted SMS ads - NMA
New Media Age report that Orange is to bring SMS marketing to their directory enquiry service. According to the article, after a consumer calls the service on 118 000, they will receive a text message with the information requested, along with a relevent advert.
Orange have teamed up [...]
Here’s a great proposal from Jeremy Bygrave, the MD of mobile messaging company Mediaburst. That’s a pic of him there, just in case you were wondering. Anyway, If you’re a media, advertising or brand agency, or have responsiblity for brand promotion, give them a call and they’ll come round to your offices and educate you and [...]
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