I’ve delighted to bring you this contribution from Theresa Wabler, Marketing Director at incentive solutions firm, Parago. Theresa explores a phenomenon that I’ve been watching closely — that is, discounting for the sake of it. Or, discounting where there’s no specific reason to do so. A perfect example is the oft quoted mobile marketing nirvana [...]
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The Best Buy Mobile Innovators Superbowl videos
You’ve no doubt been hearing all about the Best Buy mobile innovators video series of advertisements they ran during last night’s Super Bowl. I’ve put them all here in one place for you to watch, just in case you were hunting for them. Super work Best Buy! – – – – – Square Mobile: The [...]
Get me the best retail guy around! Wait? You say he’s from Dixons?
Dixons? The retail chain store in the UK? The dated, dusty and generally dreadful technology store? Oh dear. Let’s be clear, Dixons Travel is pretty excellent. I’ve bought quite a lot from them over the years — indeed I even picked up a £1,400 laptop once on a semi-whim. Dixons Travel shops at Heathrow tend [...]
Is Apple the next Nokia? Now there’s a question…
I got together with Ben Smith and Rafe Blandford recently to discuss this multibillion-dollar question on episode 9 of the 361 Degrees podcast: Is Apple the next Nokia? Now, all the iFans go absolutely nuts, there’s method in this apparent madness, especially given Apple has just completed yet another ridiculously amazing quarter. If you recall, [...]
Season 2 of the 361 Degrees Podcast — Episode 8
It’s time for the next episode of the 361 Degrees podcast! S02 E08 – Looking forward to 2012 (mp3) [ Direct MP3 download - 34MB ] In our first episode of 2012 we wonder what this year might hold for mobile and offer some predictions: Ewan thinks this will be the year m-commerce goes big. Rafe thinks [...]
McDonalds: A business critical back-up for the mobile warrior (or why McDonalds ROCKS) #McDStories
I’d like to lighten the load for the marketing team at McDonalds. They’v been dealing with a bit of a TwitterStorm relating to their #McDStories outreach concept. The background to the story is nicely laid out in today’s Financial Times. The FT reports that McDonalds bought two promoted tweets from Twitter encouraging users to contribute [...]
Audio: And then I used Spreaker on my MacBook
Having used the Spreaker iPhone app to tell you all about my Don Fernando iPhone m-commerce experience (highly positive, by the way), I then thought I’d check out the Spreaker desktop version. I have to say, it’s rather cool. You can immediately start broadcasting your own ‘radio show’ live, which is then archived and presented [...]
Audio: Listen to me rabbiting about Don Fernando’s iPhone app
I’ve been testing with Spreaker. It’s a podcast app/service that enables you to immediately and easily broadcast a live show from your handset — or from your desktop. I thought I’d try out the iPhone app by describing the mobile commerce experience I had at my local tapas restaurant, Don Fernando. Care to listen? Woop: [...]
Q: How does an early-stage investor value a startup? Answer: Read below
Carlos Eduardo is a rare breed in Europe: That is, he’s a venture capitalist that doesn’t suck. The overwhelming majority of VCs in Europe are utter idiots. I say this a) from direct experience and b) from inherited experience (on the boards or advising startups who had the stupid, stupid idea of dealing with a [...]
Am I the only person in the UK that would pay a concierge fee to an operator?
I’m about to phone 3UK. I have to cancel my existing iPhone 4 account. It’s got about 8 months to run and I need to simply pay off the balance and close that account. Because I opened another one to get an iPhone 4S last month. I wanted to extend the existing one, however the [...]
Your pre-MWC marketing checklist (and come and have a drink with me)
Right then here is the second of Hotwire PR‘s pre-MWC checklists (here’s the last one) that will be useful (or potentially stressful reading!) for anyone working in public relations and marketing for brands. News: MWC is a crowded and noisy event with all brands vying for attention. What is your big news for the show [...]
- The merry-go-round continues: We’ll all buy buying an iPad 3, right?
- Am I the only person in the UK that would pay a concierge fee to an operator?
- Watch how this one plays out: o2 sending mobile numbers to every website you visit
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T-Mobile’s Full Monty price plan: Unlimited everything — it’s brilliant and it’s the way ahead
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Trying DaaS on my iPad — it really does rock
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MEF Americas 2011: Recapping the Event
- Have you see what o2′s been doing with their #o2Cupid campaign?
- MEF Americas 2011: Marco Argenti discusses Nokia’s support for developers
- Mobile coupons: Don’t discount for the sake of it
- Hello to all the o2 employees working from home in today’s flexible working pilot
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Hallvard Skoglund: I use their service, and it works 100% as advertis...
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Suresh_Babu: The iTV leak is a premature move to promote the se...
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Mike42: Best startup shoes on then (might have to check do...
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Ben Smith: The claim is that they are disadvantaged by being ...
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Antoine RJ Wright: Why is being unbanked a problem to folks who live ...
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