Research
Link: Reality TV Driving Premium SMS Revenues
Telephia has published a report which says that USA premium SMS revenues totaled more than US$273 million, making up 32 percent of mobile content revenue in Q1 2007.
Voting/sweepstakes entries generated more than US$35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they [...]
Link: Brits Drop 850,000 Phones Down the Toilet - Each Year
If you’ve ever found yourself trying to fish your mobile out of the toilet, you’re not alone. A staggering 855,000 handsets are flushed away every year in the UK - that’s roughly £342 million we’re ‘loo’sing. Research by SimplySwitch, the price comparison and switching service, [...]
Link: Mobile Phone Sales up 14%, Nokia Leading
Sales of mobile phones in the first quarter of 2007 reached 257.4 million units, a 14 percent increase from the same period last year, according to Gartner, Inc. The growth was bolstered by strong demand from key countries in Asia/Pacific, such as China, as well as Japan. Western [...]
Link: Majority Take Work Cellphones with them on Holiday
Sun block. Beach umbrella. Laptop. One in five people toted laptop computers on their most recent vacations, an AP-Ipsos poll released Friday said. Along with the 80 percent who said they brought along their cell phones, the survey shows going on vacation no longer means being out [...]
Link: SourceWire | Press Releases - China’s Mobile Content Market to Top $21bn by 2012 with 3G Services Accounting for Almost $4bn
Research firm Juniper have published a study revealing that the Chinese mobile content market will hit $21bn by 2012, with 3G services accounting for almost $4bn.
Currently W-VAS revenues in China are primarily being generated from [...]
Link: Rebtel Blog » Blog Archive » Rebtel research: Cheaper to fly than to call
Some interesting research courtesy of Rebtel - in fact UK Sunday tabloid News Of The World found it so interesting they wrote an article all about it.
SKY-HIGH international mobile phone charges can make it cheaper to FLY abroad for a chat with a pal than [...]
Link: webitpr | Latest Mobile Local Search Index Shows Tech Savvy Consumers Want Wireless Internet
m-spatial have just released their Winter/Spring Mobile Local Search Index, which features some interesting results.
The index, based on searches made from mobile phones in the first quarter of 2007, shows that cinemas, food and accodomation are amongst the most popular things people search [...]
Link: Generation TXT | Herald Sun
A Macquarie University study, researching the texting habits of 100 people aged between 18 and 35, found SMS messaging increased greatly when relationships were starting.
Another Australian study found 34 per cent of adolescents admitted using SMS to flirt with someone they were interested in.
Many male adolescents reported they could say [...]
Link: Workers admit to online toilet habit
Some interesting research courtesy of T-Mobile shows that 15 percent of office workers regularly surf the internet from their mobile whilst sitting on the can.
As bosses increasingly clamp down on Internet usage at work, a study commissioned by the mobile network found that a hefty one in four workers [...]
Link: >»» Mobilcast Social Media Community and Podcast Directory - Get Mobilcast Mobile Phone Podcast Listening Software - Mobile Phone Podcasting and Social Networking - Mobilcast.com
This is one of Ewan’s favourite apps, so when they emailed about a survey I thought it’d be worth a post.
If you haven’t used Mobilcast before, they’ve put together a [...]
Link: Success or Failure for the Re-Launch of Mobile Banking
A series of new mobile reports from Javelin Strategy & Research has uncovers significant product marketing requirements for building banks’ consumer usage of mobile services. While consumers are better primed for mobile banking now than they were in 2000, financial institutions (FIs) should not consider the [...]
Link: ElectricNews.net:News:Consumers more excited by GPS than mobile TV
According to recent research by Canalys, consumers aren’t bothered with mobile TV -Â and seem to be more interested in getting GPS on their handset.
The research showed that whilst 51% of those surveyed in Europe said they were interested in mobile TV, quite an impressive 62% said built-in [...]
Link: Portio Research
Here’s something you might want to get your hands on if you want some in depth information on pricing trends in the mobile arena. Portio’s report ‘Understanding the Evolution of Pricing Trends in Mobile Services’ covers pricing trends in both voice and data services, and looking at the summary there’s some really good [...]
Link: 160Characters Association
Some interesting statistics here from industry group 160Characters. In a recent survey, they found that 84% of people questioned expect an SMS response within five minutes. However when it came to business texts, only 56% said they’d expect the same five minute response.
Some other interesting statistics that came out were:
- 26% would take between [...]
Link: The Daily Record - NEWS - News Feed - THUMB TOTAL - THUMB TOTAL
Researchers revealed yesterday that 4.7million texts are sent every hour in the UK. And the revolution is led by women, with twice as many as men saying they could not live without texts.
They are increasingly using their mobiles as a dating [...]
Link: Poll: Majority Would Buy Google Or Yahoo-Branded Mobile Device - Mobile Blog - InformationWeek
Interesting figures here, courtesy of a study by The Equs Group, which shows how strong the Google and Yahoo brands are when it comes to associating them with mobile devices.
AÂ recent study by The Equs Group shows that 55.5% of U.S. consumers [...]
Link: Technology news - Tech.co.uk | Mobile web is rubbish, say UK students
Two-thirds of the 1,000 students surveyed said the mobile web was such a poor experience they gave up trying, says InfoGin .
The study also found 3G phone owners fared little better, despite their faster connections. Only 18 per cent of 3G phone-using students [...]
I’m seeing more and more commercials on TV lately that encourage me to text a number to receive more info. For instance, I can request information on a new car, joining the army, and now get the latest on a range of lingerie - courtesy of TXT4 and bra manufacturer Bravissimo.
Here’s something interesting though. The TV advert [...]
Link: Markitecture -Â The Apple iPhone
Just seen some interesting survey results courtesy of marketing consultants Markitecture. In a survey in the US of 1,300 consumers, only 6% of those said they’d purchase an iPhone in the next year. In fact, two-thirds went even further and said there was zero chance they’d purchase the product.
Despite 77% of respondents being [...]
A wee while ago — late last year in fact — I posted a note about a recently published Visiongain report on Mobile Social Networking. SMS Text News reader Loopy was not that impressed; however readers Michael — and now Roger, were. I thought it was worth highlighting again…
Link: SMS Text News » [...]
I got this email in from an SMS Text News reader by the name of Bryan:
Can you help me? Where do I go to find the latest market sizing, industry trends and predicted growth rates of the Mobile, Fixed Mobile Convergence, Telecom Services and VoIP markets without spending millions buying intel from Gartner, IDC, Forrester [...]
Link: 70% of under 23 Iranians send over 10 SMSes daily
70% of Iranians under 23 send more than ten SMSes daily
Based on a study of over 400+ Iranian students. Interesting.
If you’re anywhere near music and mobile, this new report from Portio should be on your to-read list.
Link: Portio Research
Following six years of decline from a high of USD$39.7 billion in 2000 to just USD$32.1 billion in 2006, we believe that the value of the global music market is set to reverse and grow [...]
Just got a note in from Clickatell — they’ve sponsored a report on mobile messaging in the enterprise produced by the Aberdeen Group:
Aberdeen Group’s newly released “Benchmarking Enterprise Mobile Messaging Report: December 2006″, sponsored by the world’s premier mobile messaging operator, Clickatell, reveals mobile messaging is becoming a key consideration for enterprises. It further confirms [...]
Link: Portio Research
As mobile operators worldwide face increasing pressure on profitability so revenues from data services become increasingly important.
Voice revenues continue to fall and growth has slowed in mature markets, and the long awaited launch of 3G services has failed to save ARPU figures from their slow decline.
Over the last three or [...]
Barryjon on 