Alec S. Andronikov of MoVoxx, Inc.
Managing Partner
MoVoxx, Inc.
Los Angeles, CA and New York City, NY
Biography:
Current Responsibilities
Alec is the Chief Mobilizer and CEO of MoVoxx. MoVoxx is the only mobile advertising agency that leverages SMS messaging – the fastest growing media channel on mobile phones – as a simple and effective entry point for mobile consumer engagement. MoVoxx provides marketers with instant mobile audience reach by partnering with SMS content publishers who deliver real-time messages to millions of consumers on a daily basis (e.g. sports scores, stock quotes, entertainment polling). MoVoxx serves short, interactive ads under opt-in SMS content to enhance branding, drive direct response and provide measurable campaign results. Using MoVoxx ad-serving technology, advertisers can reach the precise mobile audience they seek – through demographic, geographic or contextual targeting. Founded in 2006, MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital. For more information text DEMO to 88188 or visit www.movoxx.com.
Professional Experience
Alec worked at JPMorgan´s media group in New York, working with companies such as Oxygen Media, NewsCorp, DirecTV Group and Dex Media. At the time, the traditional advertising and internet channels were over-promising returns and, for the most part, under-delivering in the marketplace, so Alec turned to a mobile medium to find an answer. A year later, he founded inFreeDA (financed by Hummer Winblad Venture Partners, acquired by AT&T in August 2006) – a free 411 advertiser-sponsored directory assistance service that delivered ads with laser-precise geographical, behavioral and category targeting. In less than a year, Alec´s team acquired over 1mm subscribers, utilizing inexpensive new viral marketing strategies. He then went on to establish industry-first revenue streams within a 411 call from partnerships with interactive agencies, pay-per-call platforms, online ad networks as well as traditional brands. Mr. Andronikov earned a double degree in Economics and Business Administration at the Haas School of Business from the University of California, Berkeley, where he graduated with Honors. In his spare time, Alec enjoys spending time with his friends, racquetball and wine tasting.
He Says:
“Every battle is won before it is ever fought”
We Say:
We first met Alec at CTIA -- in fact, we bumped into him at multiple parties across the week. He's a friendly, engaging and hugely energetic chap bursting with enthusiasm. Precisely what the Mobile Industry needs!
Favourite Mobile Application / Service:
Skyfire Browser
Most Admired Person In The Mobile Industry:
Catherine Zeta Jones; and at a very distant second, a carrier pigeon
Most Admired Company In The Mobile Industry:
All mobile content and traffic monetizers J
First Phone:
A very very cheap Nokia
Current Phone:
A Blackberry and a Samsung
(Last updated: 2008-12-02 01:52:41)
MoVoxx, Inc.
Los Angeles, CA and New York City, NY
Biography:
Current Responsibilities
Alec is the Chief Mobilizer and CEO of MoVoxx. MoVoxx is the only mobile advertising agency that leverages SMS messaging – the fastest growing media channel on mobile phones – as a simple and effective entry point for mobile consumer engagement. MoVoxx provides marketers with instant mobile audience reach by partnering with SMS content publishers who deliver real-time messages to millions of consumers on a daily basis (e.g. sports scores, stock quotes, entertainment polling). MoVoxx serves short, interactive ads under opt-in SMS content to enhance branding, drive direct response and provide measurable campaign results. Using MoVoxx ad-serving technology, advertisers can reach the precise mobile audience they seek – through demographic, geographic or contextual targeting. Founded in 2006, MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital. For more information text DEMO to 88188 or visit www.movoxx.com.
Professional Experience
Alec worked at JPMorgan´s media group in New York, working with companies such as Oxygen Media, NewsCorp, DirecTV Group and Dex Media. At the time, the traditional advertising and internet channels were over-promising returns and, for the most part, under-delivering in the marketplace, so Alec turned to a mobile medium to find an answer. A year later, he founded inFreeDA (financed by Hummer Winblad Venture Partners, acquired by AT&T in August 2006) – a free 411 advertiser-sponsored directory assistance service that delivered ads with laser-precise geographical, behavioral and category targeting. In less than a year, Alec´s team acquired over 1mm subscribers, utilizing inexpensive new viral marketing strategies. He then went on to establish industry-first revenue streams within a 411 call from partnerships with interactive agencies, pay-per-call platforms, online ad networks as well as traditional brands. Mr. Andronikov earned a double degree in Economics and Business Administration at the Haas School of Business from the University of California, Berkeley, where he graduated with Honors. In his spare time, Alec enjoys spending time with his friends, racquetball and wine tasting.
He Says:
“Every battle is won before it is ever fought”
We Say:
We first met Alec at CTIA -- in fact, we bumped into him at multiple parties across the week. He's a friendly, engaging and hugely energetic chap bursting with enthusiasm. Precisely what the Mobile Industry needs!
Favourite Mobile Application / Service:
Skyfire Browser
Most Admired Person In The Mobile Industry:
Catherine Zeta Jones; and at a very distant second, a carrier pigeon
Most Admired Company In The Mobile Industry:
All mobile content and traffic monetizers J
First Phone:
A very very cheap Nokia
Current Phone:
A Blackberry and a Samsung
(Last updated: 2008-12-02 01:52:41)
